Why Are 1,500+ Small Businesses Rolling Out the Welcome Mat?



Farms. Breweries. Reindeer farms. Goat yoga. A $49 membership that pays for itself the first time you use it. Co-founder Rob Case pulls back the curtain on everything RVO is building for RVers and hosts alike.

The problem nobody talks about between campgrounds

ou know the moment. You've been driving for seven hours. The campground you planned for is full. The next one is forty-five minutes in the wrong direction. And your options are a truck stop, a Walmart parking lot, or white-knuckling another hour you didn't budget for.

For thirteen-plus years of full-time RV living, that moment has happened to me more times than I can count. And for a long time, it felt like something you just accepted as part of the lifestyle.

RV Overnights was built specifically for you in that moment & then it became something even bigger.

In this Beyond the Brand episode, I sat down with Rob Case, co-founder of RV Overnights (rvovernights.com), to dig into the heartbeat of what they're building: not just a parking solution, but a platform that genuinely connects RVers with the kind of experiences that become the stories you're still telling ten years later.



So what is RV Overnights, exactly?

At its core RV Overnights is a membership app that connects self-contained RVers with small businesses across the US and Canada that welcome overnight stays.

No camping fees.

Instead of paying to park, you support the host business with a courtesy purchase — typically around $30 — and in return, you get a place to park that's almost certainly more interesting than any rest stop you've ever sat in.

The membership is just $49.99 a year for unlimited stays — and here's the part that matters: the price you join at is locked in for life as long as your subscription stays active.

That means joining now isn't just a good deal today. It's protection against future price increases for as long as you keep your membership.

"We launched RV Overnights because we wanted a platform with common-sense, user-friendly features and filters."

— Rob Case, Co-Founder, RV Overnights

Who gets the best deal on membership?

The standard membership is already strong value, but there are three groups of RVers who should be paying attention to specific rates — and many of them don't know these exist.

If you're traveling with a pet — there's a whole program for you

Nearly 70% of RVers travel with their animals. RV Overnights already had 92% pet-friendly hosts in the network. And then they went further — launching a dedicated pet partner program with over $1,000 in exclusive pet discounts built specifically for members on the road with their animals.

The partner brands in the pet program include some things that matter a lot when you're full-timing or traveling extensively:

Dutch — virtual veterinary care. For those of us who don't have an established vet in any single location, being able to consult a vet virtually when something's off with your animal is genuinely practical. I'll talk more about why this one hit close to home in the episode.

SpotOn & Necto — GPS containment and pet monitoring. When you're camping somewhere without a fence, knowing where your dog is matters. These tools aren't novelties. They're safety.



The program also includes Raw Paws and Honest Paws for nutrition, Bio-Groom for grooming, DIYK9 for training, Trail Teck for outdoor gear, Pumpkin Wellness Club for preventative care, The Kind Pet, and DNA My Dog.

If you have a farm, ranch, or hobby property — read this part

RV Overnights isn't just for RVers. It's also for the people with land, a business, and something to offer travelers who'd never find them any other way.

The platform has 14 host categories: farms, wineries, breweries, distilleries, BBQ joints, churches, cideries, RV shops, nonprofits, animal rescues, golf courses, and more. If you have a hobby farm with fresh eggs to sell, a working ranch with land to share, or a lavender field that deserves more visitors — this is a direct line to a growing community of RVers who specifically want that experience.

Hosting on RV Overnights is free. No commission is ever taken.

Hosts see an average of $60 per visit. They control their own calendar, set their own pet policies, specify their amenities, and can list their products, tours, and experiences directly in the host marketplace so members see what to purchase before they even arrive.

We go a bit deeper on the host application process in the episode — what to expect, what the welcome kit includes, and what the experience looks like on the first visit. If you've ever wondered whether your property could be part of this network, the answer is probably yes, and Rob walks through exactly how to find out.

What makes it different (the part that actually matters)

There are other programs in this space. RV Overnights knows that. What they've built differently goes beyond the price point:

The Stay Score — a reliability rating built into every member's profile so hosts know who they're welcoming before they approve a stay. It tracks the percentage of approved stays that are actually completed, plus a star rating system. It's accountability built into the technology in a way that protects hosts and keeps the community trustworthy.

The host marketplace — every host can upload their products, tours, tastings, and experiences directly to their profile. When a member requests a stay, they're prompted with what to purchase before they arrive. No guessing, no awkward "what should I buy?" moments at check-in.

The 77,000+ RV map resources — dump stations, propane fills, repair shops, towing resources, campgrounds, all layered into the same app. For full-timers especially, this alone pays for the membership in time saved.



And the partner discount network — over $10,000 in available discounts from brands RVers actually use. RV Roofing Solutions, the veteran-owned mobile roofing company Frank and I run, is now part of that network. Which means RVO members can access a discount on roofing services from a company that comes to them, wherever they are.

Are you an RV industry business or gear brand?

RVO is actively building its vendor and partner network & the businesses already inside it are reaching a membership of RVers who are actively traveling, actively spending, and specifically looking for trusted service providers and gear.

If you have something genuinely useful to offer this community — whether that's a product, a service, a skill, or a trusted brand — the RVO partner ecosystem is one of the most direct lines to them that exists.

• RV services (roofing, mobile repair, inspections, solar)Gear and product brands used on the roadInsurance, legal, financial services for RVersPet products and travel servicesTechnology and connectivity solutionsRV education, courses, and coaching



The full conversation — including what the RVO partner ecosystem looks like from the inside, and how brands like RV Roofing Solutions are already building inside it — is in the episode.

If you hold an active RV Overnights membership, you qualify for an exclusive $5 off per linear foot on a Complete Roofing System from RV Roofing Solutions — that's the veteran-owned, mobile roofing company Frank and I run.

On a 32-foot rig that's $160 off before anything else stacks.

And it can stack. Family RV Association members can bundle their RV Roofing Solutions benefit partner discount on top of the RVO rate, and veterans, first responders, and teachers with active FRVA and RVO accounts qualify for additional stacked discounts beyond that.

If you're not yet an FRVA member, the $99 annual membership pays for itself fast — FRVA members access RVO for $29.99 a year instead of $49.99, locked in for life, which alone saves you $20 before your roof ever comes up.



I've been traveling in an RV like this for thirteen years. I've slept in parking lots, rest stops, and one gas station I've actively tried to forget. What RV Overnights has built is the alternative that should have existed all along — one that's good for RVers, good for small businesses, and genuinely good for the communities we pass through.

The full episode runs close to 45 minutes and covers everything above in way more detail — including Rob's answers to the rapid-fire questions at the end, which surprised me. Worth every minute.

Learn to RV The Podcast drops three episodes every week and you can find every single one at learntorvthepodcast.com — listen there, or watch on YouTube.

Monday is our regular weekly episode, Wednesday is Beyond the Brand, where we go deep on the companies and people shaping this industry and why they do what they do, and Thursday is our Community Spotlight series — real RVers you can meet virtually around our community campfire.

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